Turn On the Movement and escape to 3 magical K‑Pop worlds with SEVENTEEN, B.I and ITZY

We’re all about celebrating the K-Pop movement. In our newest global campaign, we’ve transported three artists into their own magical K-Pop dreamscapes — and we’re inviting you along for the ride.

SEVENTEEN’s Sector17

Immerse yourself in the lush wonderland, Sector17, with SEVENTEEN, join rapper B.I as he cruises through a futuristic Digital Metropolis, and catch ITZY in an electrifying Neon Carnival.

Each dreamscape is inspired by the vast and varied world of K-Pop, each captivating in its own way; very much like the songs and mesmerizing aesthetics we’ve come to love about K-Pop.

B.I for K-Pop ON!
ITZY for K-Pop ON!

Can’t wait to join in and turn on the movement?

Before you do, let’s head behind-the-scenes and check out some of our favourite moments from each mini-film:

Behind the scenes with SEVENTEEN

Catch the different teams of SEVENTEEN as they get ready for their moment on the Sector17 set. 

B.I shares about his experience on set

B.I uses his imagination as he films in front of a blue screen, and even gets nervous when working with a robot camera for the first time.

Behind the scenes with ITZY

Watch the ITZY girls get hyped behind the scenes, and look out for Yeji showing off her strength as she causes the prop to fall apart.

Bet you can’t wait to see more of your favourite artists. Keep an eye out for our exclusive interviews in the coming weeks.

In the meantime, stay connected by turning on the movement with the K-Pop ON! playlist and get more updates on never-before-seen video snippets.